Understanding the ego archetypes

A personal brand is a powerful and authentic representation of yourself. It allows you to communicate your value and differentiate yourself from competitors. A brand archetype is a structured approach to connecting and communicating your brand values and building unbreakable bonds using human psychology. 

This is Part II of a four-part series to explore the twelve brand archetypes and help you utilize this powerful framework to influence client buying behaviors and create real client connections. 

You need to start by understanding your own brand archetype. There are several quizzes online that will help you identify your primary and secondary archetype. You can then craft your brand messaging (marketing, website, etc.) to align with that archetype. Understanding all of the archetypes will allow you to appeal to a wider range of customers and partners. 

The Ego archetypes share a desire to impact the world and leave their mark. They are motivated by a drive to liberate, control and win. The three archetypes in this quadrant are The Outlaw, The Magician and The Hero. 

• The Outlaw: Sometimes called The Rebel or Maverick, people that align with this archetype believe that rules are made to be broken. They are bold and unapologetic in their beliefs. These people are born problem solvers and live to disrupt the status quo. You can appeal to Outlaws by speaking to their desire to stand out from the crowd and spark change using candid and raw language. Examples of corporate brands that demonstrate this archetype include Harley Davidson and MTV. 
• The Magician: This type believes that anything is possible. They are dynamic and value transformation and invention. You can appeal to Magicians with messages that acknowledge their desire for extraordinary experiences. You need to connect with their desire to explore possibilities and their vision of a better future. Examples of corporate brands that leverage this archetype are Disney and Tesla. 
• The Hero: Heros are strong. They want to be champions known for great courage and goodness. They will do anything to overcome challenges and are willing to sacrifice to reach their goals. You can speak to the Hero with motivational messages that spur them to take action. Examples of corporate Heros are Nike and the United States Marine Corps. 

Ego archetypes are all looking for transformational experiences. They are looking to leave their mark by having a positive impact on those around them. If your brand messaging motivates and inspires them, you will build lasting relationships. 

Cara combines her 25 years of experience in corporate America and her passion for digital content to help small businesses and entrepreneurs thrive online. Contact her today to tell your story and connect with potential clients authentically. Find out more at https://carjostudios.com/.