More professionals should look beyond traditional headshots

Personal branding photography is a relatively new aspect of visual branding, with savvy business owners jumping on board to take their branding to the next level.  

A personal branding photography session differs from a typical headshot/portrait session in several ways.  

With headshots, the focus is simply you, usually shot from the waist up. Headshots are incorporated into personal branding sessions, but it doesn’t stop there. Branding sessions delve deep into not just who you are visually, but telling the story of what you do and why you do it via detail shots, lifestyle shots, photos of you in action, you with your products, etc.  The possibilities are endless and each session is customized to best reflect the type of business you run and the message you wish to convey about your brand through images. 

These sessions are more customized than a headshot session, so there are lots of factors to consider including the location(s), outfits, branding colors and your brand messaging. That means the pre-shoot experience will be more involved and in depth in the pre-planning stages.  

Choose the right photographer to help you decide how to best translate your brand into images that you can use on social media, your website and in advertising. Each brand is different and each session should be personalized.  With these images, the end goal is to help you be more profitable in your business, so think of these images as a true investment in your brand.[Text Wrapping Break][Text Wrapping Break]Is a personal branding session right for you?   

You should consider a personal branding session… 

• if you own any kind of business. 
• if you are the face of your brand and it is important for people to connect with you. 
• if you wish to take your business to the next level by stepping up your visual branding. 
• if you want your ads to look fresh, polished and professional. 

Cara combines her 25 years of experience in corporate America and her passion for digital content to help small businesses and entrepreneurs thrive online.  Contact her today to tell your story and connect with potential clients authentically with a custom branding session.  Find out more at https://carjostudios.com/.