If you’ve enjoyed the manatee exhibit at the Cincinnati Zoo, a stein at the Hofbrauhaus, a game at the Cintas Center or lunch at Fountain Square, Ian Budd has hooked you up.

His company, ICB Audio & Video Equipment, has survived new technology and market trends to provide expert connections for some of Cincinnati’s most notable venues for the last 30 years.
Success in a quickly changing industry requires continuous adaptation, says Budd, 55, and that means fighting the tendency to stick with what’s familiar.

“A company has to reinvent itself constantly to really stay alive,” he says. And he should know; ICB managed to become a respected industry authority even while its original market faded.

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