We've all been there. Searching for the one can be a long trip down to the end of Lonely Street.

Fortunately, finding the person of your company's dreams is getting easier.

Chris Stormann and Sean McCosh, both based in Cincinnati, have created PeopleThatClick.com, a Web site dedicated to helping business owners find the entrepreneurs of their dreams.

It's not a dating service. The idea, McCosh says, is that entrepreneurs can use PeopleThatClick to help each other.

For example, if you're a marketing genius, but you lack human resources skills, you go to PeopleThatClick and hook up with a human resources expert who needs help in marketing.

Uses for the site include searching for a business partner, soliciting advice and connecting with like-minded business enthusiasts.

The site is for anybody, regardless the experience level, but Stormann and McCosh say it's the younger startup crowd most attracted to PeopleThatClick.

"Most businesses are partnerships and not single proprietorships," says Stormann, who heavily researched the subject and cites an array of statistics, such as that 71 percent of adults want to start their own business but 6 percent actually go through with it.

"The idea that most entrepreneurs go it alone "” that's almost a myth," Stormann says.

McCosh, 30, and Stormann, 32, are new to the entrepreneurial game, having recently launched PeopleThatClick. For a number of years, they were at the Eureka Ranch, a creative think tank in Cincinnati that has had clients such as Nike Inc. and Disney. They haven't even given up their day jobs, having convinced their current employer, the weight-loss Web site SparkPeople Inc., to let them work four days a week. They use the fifth to get PeopleThatClick into a viable business model.

The perk enticed them aboard as executives at SparkPeople and makes up for not receiving the lucrative salary one might get at a nondot-com business.

PeopleThatClick offers free memberships and will for the foreseeable future. Before they come up with pricing, "we have to prove the concept first," McCosh says.

For the time being, they're satisfied to bring interested parties to the Web site and not think about pricing.

PeopleThatClick works along the same principles as many online dating services. Users fill out an extensive questionnaire and then are placed into one of six categories: tenacious achiever, sales commissioner, innovation artist, general manager, expert evangelist and professional proprietor.

Individuals are then matched with other entrepreneurs based on personality, experience, interests and geography. There's a message board, and users can read everybody's profile, sans personal information such as addresses. Similar to a dating service, that information is exchanged later in the process.

So far, most of the online action from PeopleThatClick has been in the Cincinnati area, for the simple reason that Stormann and McCosh have heavily promoted it there.

"People are helping each other with business plans and marketing ideas," McCosh says. "It's really taken a life of its own, offline."