Husband and wife team Tom and Sarah Swallow live and breathe bicycling. They often ride to work seven miles along trails to their shop, Swallow Bicycle Works.

“The bike trails are our [Interstate] 275,” says Tom.

The Swallows—who have both always liked working with bikes and met at the former Cycle Sport in the same Loveland strip mall in 2008—opened the Swallow Bicycle Works in 2012.

“People wanted Tom to work on their bikes,” says Sarah. “He’s the servicer, fitter [and] selector. He’ll solve all of your bike problems.”

Besides a happy greeting from Sid, the Swallow’s 8-year-old miniature schnauzer who follows Sarah everywhere, the couple will take you from start to finish in the bike selection process because each bike is custom fit to the rider.

“We take a very hands-on approach to customer interaction. We care,” says Tom. “We try to give everyone the same experience we would want to have.”

At Swallow Bicycle Works, Tom and Sarah tailor bikes to a rider’s comfort, performance and fun, and then they ask the rider what they want to accomplish. The Swallows start with a factory-built bike and customize it to the rider by picking other pieces for comfort and aesthetic. Bikes from the shop, on average, cost between $500 to $3,000.

“Ninety percent of people are just as happy with those as they would be with $5,000 to $10,000 bikes,” says Tom. “We like to make bikes to inspire people to ride and feel good. If it’s not fun, then I might as well play golf.”

The bikes you’ll find at Swallow Bicycle Works, such as Salsa, Focus, Orbea, Surly and Kona, aren’t bikes you’ll find at regular chain stores. Depending on what your goals are, the Swallows will help you determine the bike material you need, whether it’s steel, carbon fiber, aluminum or titanium.

“For a racer: carbon fiber or titanium,” says Sarah. “We like steel bikes. They’re the longest lasting. In addition to being affordable, they don’t crack, don’t break and have a comfortable ride quality. You can ride all day on a steel bike.”

Cycling requires a lot of equipment, and underneath the shop’s exposed ductwork, there are racks of bikes and equipment for every type of cyclist, from beginners to advanced.

Along with bike gloves and bike shorts, Tom and Sarah also sell a lot of fun stuff such as bottle openers, flasks in cages (for after the ride, of course) and vintage-style T-shirts for each of the three rides they’ve hosted.

More than just a bike shop, Sarah organizes and plots the routes for all the challenging rides, including Highland’s Passage, a scenic 108-mile ride through Daniel Boone National Forest, on May 11. There’s also a 36-mile ride as well.

“They’re by no means easy, but [they’re] doable at your own pace. Have fun and do it our way, which is the fun way,” says Sarah.