Her name is Patty.

Color her office pink. Feel the sofa there. Plush. The décor? Posh.

Making a mark there is a woman whose character is playful, yet her determination powerful.

And her business? Incredibly prosperous and purely pleasurable.

Meet Patty Brisben, a CEO and Cincinnati native who grew her home-run business out of her Milford basement into a multi-million dollar corporation, complete with A-list celebrity endorsements and thousands of consultants across the U.S.

It's called Pure Romance. But it's anything but pure.

Boasting a long line of bedroom toys and adult novelties, Pure Romance thrives on its 9,300 consultants"”sales people who sell sensual products from their living rooms. Raking in more than $50 million in 2004, Pure Romance grew at a rate of 40 percent per year over the past five years.

It all began with a woman who found her position as a nurse's assistant to be somewhat somber. Working for a physician who specialized in patients with cystic fibrosis, Brisben, a fun-loving girl at heart, decided she desired a more lighthearted line of work.

"I loved my work there, but I wanted to bring something fun into my life," she recalls.

Fun arrived in Brisben's life after the airing of a Phil Donahue show that showcased the growing popularity of in-home adult product sales.

"I thought, 'I could do this'," Brisben remembers.

And that she did. Brisben began selling the products to friends and neighbors two nights a week from her living room. Two evenings turned into three, three turned into four, and before she knew it, Brisben was one of the top five salespeople in the company called Fun Parties.

Brisben attributes her success to her unnerving eagerness to find out the answers to women's questions"”the answers they didn't get from their doctors.

"I'm a really good listener, especially when it comes to business."

Her listening skills are a great addition to her strong work ethic"”a combination deemed ideal for entrepreneurship. Brisben claims her work habits developed at a very early age.

"I am proud to say that although my parents were tough on me, they took the time to teach me how to be a responsible person and to be accountable for commitments, including my children, work and eventually my company."

Despite her personal triumphs, the success of Fun Parties began to slide. Brisben knew she needed to seek separation.

It was around that time when she received an irresistible offer. Upon the decline of Fun Parties, Brisben was asked if she wished to begin her own company to sell the same products.

"I was very hesitant," she admits. "I had never owned a business and I was completely frightened. Yet I was convinced that I was going to make it, and I did it."

Brisben launched Slumber Parties in 1993 from her basement.

"When I opened the doors to this business I made the commitment to myself, my family and my employees that I would not put all of my eggs in one basket," she recalls. "It was important to me that while I would take risks to grow the business, I left myself enough room to be able to re-evaluate and change my mind."

For the next seven years, Brisben ran the company from her Milford home, overseeing 50 consultants in Ohio, Kentucky and Michigan. A consultant herself, Brisben spent her days on the phone and her nights lugging around a product-filled tub, hosting living room parties.

"I was doing everything, and I was a single parent with four children. But I look at all obstacles as learning experiences. So the good, the bad or the ugly"”there is always something to learn from."

Little did Patty Brisben know her children would soon play a pivotal role in the success of her homegrown company.

Pure Romance is not your typical family business. But Brisben is an unusual woman. With a high-powered, high-energy personality, she knew she needed to surround herself with the same.

"The best piece of advice I ever received was from a friend, a successful businessman, who told me I had to surround myself with great people," Brisben explains. "So that's what I did."

In 2000, seven years after the initial launch of Slumber Parties, Brisben's son, Chris Cicchinelli, a recent college graduate, opened her eyes. He asked his mother if she grasped the potential draw of her business.

"He said to me, 'Mom, do you understand what you got going on here?'," Brisben recalls.

The mother-and-son duo took the business by storm, but it wasn't easy on Brisben, a woman who had controlled her professional life for nearly a decade.

"I was letting my 'baby' in on running my other baby, 'Pure Romance'," she remarks. "So, needless to say that was difficult. I can't say we have never argued, but we always keep in mind that if we agreed on everything, then one of us didn't need to be here!"

Now the president of Pure Romance, Cicchinelli, 30, saw an incredible business venture and the right person to make it happen.

"I saw a dynamic, outgoing woman who knows what women want," he says. "Consumers can relate to her, and consultants are inspired by her. They know she made millions being a consultant."

Cicchinelli convinced his mother to forgo many of her daily chores, allowing her to reign over the corporation she began seven years earlier.

"The hardest and most important lesson I have ever learned was to delegate," Brisben says. "I came from a mind-set that if I wasn't involved it wouldn't get done right, but eventually you get to a point where you sink or swim, and either way you need help. So I learned to trust, delegate, but more so, surround myself with wonderful, loyal and capable people."

Cicchinelli launched a marketing campaign for Pure Romance (formerly called Slumber Parties), combining radio talk shows and presentations across the country with a call for consultants.

Thousands answered.

Pure Romance now boasts 9,300 consultants nationally. The company hosts bimonthly meetings in 73 cities to keep the sales force up to date about new products, topics and trends.

"We're on the cutting edge of product development, training and enhancement," Cicchinelli claims. "We define the rules and regulations of this business. My staff is young, they're hungry and they're pushing Brisben's vision."

A portion of Chris' staff is all family: Nick Cicchinelli, 27, director of operations; Matt Brisben, 23, assistant operations manager; and Lauren Brisben, 22, editorial coordinator.

Patty Brisben wouldn't have it any other way.

"I'm really close with my family," she says with a warm smile. "And from them working with me, I was able to see how really talented my children are."

Talent, drive, flair"”whatever one calls it, the Brisben clan has it. And it has made them millions.

"The best is yet to come," Chris Cicchinelli predicts. "Come 2010, be watching for us."