C.F. Payne is on a mission. The nationally famous illustrator wants to change the way big business and commercial artists interact.

"Sure, a businessperson can save money by using a stock image" in an advertising campaign, says Payne, a Sharonville artist who is probably best known for his anchor position illustrating the back cover of Reader's Digest every month. "But an original illustrator can create an artwork that is tailor-made for a business."

Payne is leading a national awareness movement to assist CEOs in recognizing the value of original art in their advertising campaigns and corporate branding (Payne himself freelances for, among others, a major American pharmaceutical company). Serving on the board of the Illustrators Partnership of America, he wants to educate...

 Click here to Sign In or Register to view the entire article.