When you step into La Silhouette lingerie, it is so like stepping into a European boutique that you might forget you are in Madeira. Located in a historic, two-story building, La Silhouette is a welcoming and beautiful place to enter. Owner Britt Cruikshank is warm and engaging, offering customers a snack or drink of water.

The store opened in November. Cruikshank says she opened the store because she could never find lingerie that she felt was appropriate for her age. She wanted to give local women the option of beautiful European lingerie. “I wanted to open a place where women could feel beautiful just walking in the store,” says Cruikshank. Wolford, La Perla, Oscar de la Renta and Vera Wang are just some of the luxury brands carried at the store. All of her products are purchased at markets in New York City.

Cruikshank prides herself on the lingerie she carries as well as the level of service she offers. One of the most important services La Silhouette offers is special orders. “We are limited on space, so I can’t carry every size, but I will special order them from Europe,” she says.

Noel Rigsby, business manager at Inside Media, was hooked on the store after her first visit. “I was shopping about two minutes before the store closed, so I decided to wait until another day, but Britt came to the door and encouraged me to come in. She stayed open an extra half hour to help me,” Rigsby says. That kind of personal customer service has made La Silhouette Rigsby’s new favorite lingerie store.

Allison Head of the ad agency Everywhere U Go points out that Cruikshank offers a European market that was previously unavailable in Cincinnati. “There’s no age limit to the products the store offers, you can find something for any woman, as well as something cute for a 14-year-old,” Head explains.