Spending time at a water park in the middle of winter might not seem like a good idea, but The Beach Waterpark in Mason has a new attraction that may just change that perception.

The Beach Waterpark, 2590 Waterpark Drive in Mason, recently spent more than $300,000 to create a winter wonderland featuring snow-tubing lanes and a snow-covered play area.

Called The Beach Mountain, the new attraction uses two high-powered machines to make snow to fill the snow-tubing and snow-play areas. The Beach Mountain is open now through March 1.

Natalie Dunlap, president nad founder of Media Mix and vice president of marketing for Adventure Holdings LLC—which bought The Beach Waterpark in 2012 —says The Beach Mountain will have 10 snow-tubing lanes for adults and older children and another snow-tubing area for parents with children 3-6 years old.

Visitors can buy two-hour time slots for snow tubing on the 400-foot-long runs, ranging from $17 to $25 per person, depending on the day of the week and holidays, she says. With the purchase of snow-tubing time slots, visitors can stay all day and play in the snow in its winter village area, she adds.

Concessions will also be available at The Beach Mountain chalet. The park is planning a variety of events around the holidays, including cookie decorating, an ugly sweater contest and the best snowman contest.

Dunlap says Adventure Holdings officials saw the snow-tubing idea at other locations and thought it would be great fit for families in Cincinnati.

“When you have an attraction like a very big water park and you’re open five months out of the year, you kind of start thinking what you should do with these 35 acres in the winter,” she says.

The snow-tubing area was built on an undeveloped portion of the property that has a 100-foot natural hill, Dunlap says. A large conveyor, called the Magic Carpet, transports guests uphill and a set of stairs at the top of the lift takes visitors to the top of the snow-tubing runs.

The Beach Mountain is another great attraction for visitors to Warren County, adds Mary Fessler, director of marketing for the Warren County Convention and Visitors Bureau. “We think it’s awesome,” she says. She also says that The Beach Mountain will help attract overnight visitors, who spend three times more than day-trippers.

Overnight visitors have plenty of hotels to choose from around The Beach Mountain, in addition to Great Wolf Lodge.

“The Great Wolf Lodge is a nice tie-in because they’ve got really cool winter-themed stuff that happens in the lodge,” Fessler says. “I think it will make a nice trip for people to go outside and tube and have snow fights at The Beach Mountain and then go over to Great Wolf Lodge and go inside and have hot chocolate and sit by the fire.”