Imagine a bar and restaurant that just happens to have 12 bowling lanes.

Now throw in nearly 30 high-definition projection and LCD televisions, billiard tables, a DJ booth, a high-tech audio-visual system and a private party room with four more bowling lanes and you have the boutique bowling lounge called Axis Alley at Newport on the Levee.

Opened nearly six years as Star Lanes, the 24,640-square-foot facility was rebranded as Axis Alley about two and a half years ago by its new management company, says Stephanie Campbell, director of sales and marketing.

Along with the new name came a remodel of the interior and a whole new menu, says Campbell. The menu now includes appetizers like shrimp and fries, pretzels and fondue, and quesadillas, along with main dishes like pork and cheeseburger sliders, soups, salads, wings, craft burgers, sandwiches and craft pizzas. Oh, and desserts, too, she says.

“It’s not your traditional bowling food by any means,” says Campbell. “We have a little bit of everything.” Not only does it have a little bit of everything, but the food at Axis Alley is “freshly made every day,” she says.

Patrons can eat the freshly prepared food at one of the two large bars or at a table or a booth, she says. Don’t want to leave the bowling lanes to eat? That’s not a problem. “We also offer lane-side service,” says Campbell.

There’s also a late-night menu from 10 p.m. to close Sunday through Thursday nights and 11 p.m. to close on Friday and Saturday nights featuring items like fried pickles, smothered fries/tots, nachos, wings and cheese and pepperoni pizza.

There are also plenty of specials available. Buy any lunch entrée Monday through Friday 11 a.m. to 4 p.m. and get a free game of bowling and free shoe rental, says Campbell. Also during the weekdays are Happy Hour specials between 4-7 p.m. where patrons can get domestic draft beers for $2, well drinks for $3 and house wine for $4.

Every Tuesday Axis Alley offers $2 games of bowling and $2 shoe rental, on Wednesday starting at 7 p.m. is all-you-can-bowl night for $10, and Thursday is all-night Happy Hour. “We also offer free games of bowling with a college ID on Thursday,” she says.

On Friday nights from October through April patrons can listen to live local and regional bands starting at 9 p.m., says Campbell.

Not only is Axis Alley a great place to hang out with friends, but it’s also a great place for families, she says. “We are family friendly until 9 p.m. and then at 9 we turn into a full bar so we’re 21 and up,” says Campbell.

Another great feature at Axis Alley is the private party options, including business and personal events, corporate team building, business meetings, sales seminars, birthdays, anniversaries, graduations, reunions, holiday events, rehearsal dinners, bridal showers, baby showers, bachelorette/bachelor parties, fundraisers, children’s parties and more, she says.

Corporate events are the majority of Axis Alley’s business during the week, Campbell says. “We offer a variety of team-building activities and organized fun,” she says. “We offer lots of different options and we customize each package to each individual group’s needs.”

For example, team-building activities include the Wacky Wheel of Bowling where participants spin the wacky wheel to reveal how a team must bowl in a creative way and the Bowling Poker Challenge where teams compete to build the best five-card poker hand.

For larger groups the private party room is available. “We rent it out for larger groups of 40 or more,” she says. “And then for smaller groups they’re out on the main lanes.”

Party packages, custom event menus, lane rentals, private lounges and even full venue rentals are also available, she says. Call 859-652-7251 for private events.

Although reservations aren’t usually needed, Campbell says reservations are “highly recommended” on Friday and Saturday nights, the facility’s two busiest evenings, she says. “We’ve been known to be on a two-hour lane wait when we’re super busy,” says Campbell.

Want to avoid long waits for a bowling lane? Summer is the best time to avoid those long waits on Friday and Saturday nights. “That’s our slow time because everybody wants to be outside,” Campbell says.

When it starts to get chilly, usually sometime in October, business starts to pick back up, she says.

Axis Alley is located on the street level of Newport on the Levee, in Newport , Ky., at the valet circle.

For general information call the main phone number at 859-652-7250 or go online to axisalleylevee.com.