BUSINESS Get your Goat (Soap)
Diane Emmich’s husband bought her a pygmy goat for Valentine’s Day several years ago after she fell in love with one she saw in her son’s kindergarten class.

Today, that first investment has grown into B&D Goats in New Richmond, which sells goat’s milk products including soap, lotion, cheese, fudge and ice cream.

Emmich was already a soap maker and a crafter, so she decided to try her hand at making goat’s milk soap around 2003, using what was leftover from the gallon of milk that her dairy goats produced each day.

“I started getting on the internet looking for receipts and talking to other soap makers. My first batch was really non-descript,” Emmich says. “My poor husband and son were my guinea pigs, but I finally got a batch I liked.”

Now Emmich sells her products throughout Cincinnati as well as internationally, including in Canada and Russia. B&G Goats even received second place for the best goat’s milk lotion at the American Dairy Goat Association’s National Bath and Body Competition.

“I think I’ve really found my niche here in Cincinnati because there aren’t a lot of people who raise goats and do this kind of thing,” she says.

To purchase B&D Goats products, visit Bethel Feed and Grain, Tusculum Trading Co. in Columbia Tusculum or Sunrock Farm in Wilder. You can also order online at www.b-dgoats.com. Emmich can also be found on select days at the farmer’s markets in Mount Washington, Milford and Hyde Park. B&D Goats also sells free-range eggs and bread products.
— Virginia Baker

Icorporate leaders

W hat does it take to see more women sitting on the boards of corporations?

A recent conference of the United Way of Greater Cincinnati’s Women’s Leadership Council (WLC) Conference sought the answers. More than 70 women from 46 companies in the Tristate region attended the conference, which was presented in conjunction with Western & Southern Financial Group®, Procter & Gamble, US Bank and Baker Hostetler. In opening remarks, John F. Barrett, chairman and CEO of Western & Southern Financial Group, strongly encouraged the women present to be actively involved in forging a vision for Cincinnati’s future.

Keynote speakers included Constance Armstrong, executive director of The Boston Club; Terry Barclay, president and chief executive officer of Inforum in Detroit; and Toni Wolfman, executive in residence for the Women’s Leadership Institute at Bentley College in Waltham, Mass.

Here’s a “Top 10” list of advice they offered women to prepare themselves to serve and have a stronger presence on corporate boards:

1. Develop a Network and Use It. - Include male and female allies who serve as executives or board members of for-profit companies, especially ones in your field.

2. Prepare a Board Biography. - List pertinent skills and experience (not a resume list of employers). Distribute this to key head-hunting firms and your network.

3. Serve on not-for-profit boards. - Choose strategically, but be passionate about the work and the mission. Take visible leadership, internally and externally. Be bold but smart.

4. Stay Up-to-Date On Your Industry.- Research regulations, governance, latest skills and techniques.

5. Become Known In Your Industry. - Publish articles, join trade organizations and take visible leadership.

6. Become Known in Your Community. - Again, take visible leadership roles in areas of substance and impact. Advocate for action at the local, state and/or federal level.

7. Research Structure of Companies and Boards on Your Target List. - Understand how seats are filled and term limits. Know the company mission statement and how your skills will advance the mission.

8. Be Open to Opportunities Not on Your “Target” List. - Your first option might be with a smaller company with less name recognition.

9. Create Your Own Personal Board of Directors. - Set and share goals, get feedback, be accountable to your board.

10. Invest In Yourself. - Participate in leadership-building experiences. Gain advanced management knowledge through educational opportunities.
— GREG LOOMIS

Getting More Women in the Boardroom
 
The Favorable Triple Threat PROFESSIONAL IMAGE Career women who thrive both personally and professionally need a favorable triple threat: technical competence, interpersonal rapport and a professional image.

So says LisaMarie Luccioni, professor of communication at the University of Cincinnati and a certified image professional. Personal image is an often-overlooked area of one’s professional development plan, she says. “There is often a difference between a person’s personally perceived image and that person’s publicly received image. What type of image do you think you convey? What type of image do you actually convey? Remember, there is a definite connection between people’s perceptions of us and how those perceptions affect our obtainment of our goals.”

Luccioni offers women these suggestions for projecting their best image: 
Remember the expectation of attire. Dress for your industry and position. That is, conservative industries (banking, law, finance) will usually demand a more tailored appearance. Creative fields (design, art, architecture) allow more latitude. Unusual color combinations may be admired, as well as creative jewelry arrangements.

Accept that your attire and grooming represent not only yourself but, by extension, the company or organization that employs you. The quality of your work isn’t the only factor being assessed; your hair, makeup, jewelry and clothing are evaluated as well.

Remember that fashion magazines are great for discovering new clothing trends, but should never determine your professional wardrobe. “One of the biggest issues HR managers ask me to address in my clothing seminars is women wearing the slinky, silky camisole under a tailored jacket. Fashion magazines depict these as work-appropriate and, in some contexts, they may just be. But for most places, this conveys an overly sexy look.” Luccioni adds that excessive leg and cleavage display is another area of concern. “People are apprehensive about addressing this on the job because they fear the possibility of sexual harassment lawsuits, or just general discomfort about the topic. A good rule of thumb is to ‘raise the necklines and lower the hemlines’ when at work.”

Demonstrate powerful non-verbal mannerisms. A firm handshake, engaged facial expressions, consistent eye contact and erect posture (both when standing and seated) all communicate a woman in command of her space and comfortable with her ability. “I’ve worked with women who were flawlessly dressed. They were well spoken. But they had a weak handshake or would avert their gaze when speaking.”

Understand the importance of workspace. What does your furniture, seating arrangement and pictures suggest? “Seating arrangement is a powerful tool that can be used to strategically create distance or connection,” Luccioni explains. “A desk between you and your guest can be a barrier. If, however, you seek to create connection, position the conversation so that it takes place without the desk between you.”

Recognize color psychology. “The darker the color, the more power it conveys,” Luccioni notes. Colors such as black, navy blue, and gray communicate authority.

Want more advice? She invites questions via e-mail at lisamarie.luccioni@uc.edu.
— Ava Pastrana

Key Number:-$16,977

Cincy’s Top 30 charities seem to be hurting just a bit. That’s if you subscribe to the results of a 2007 “Metro Market Study” issued by the agency Charity Navigator, which claims that Cincinnati’s non-profit community is one of just two in the nation to report a median deficit for the most recent tax year.

The city’s largest charities, on average, reported an average of $16,977 in the red; nationally, the Top 30 charities in each major city reported a median $205,102 in the black. Just as concerning: “Charities in Cincinnati are not growing. Cincinnati’s charities face the real risk of additional shortfalls if they aren’t able to increase their rate of revenue growth, which is only 2.9 percent annually (the fourth slowest in the nation),” states the report.

The survey doesn’t specifically identify the Top 30 non-profits in the study, but notes they are the large arts, cultural, health and public benefit groups.

This is the fifth year that Charity Navigator, a web site that tracks charitable giving across the nation, has analyzed the tax returns of the country’s major philanthropic organizations to compile this analysis.

(www.charitynavigator.org, Metro Market Report 2007)At WorkQuote of Note

“Abecedarious.”

This word eliminated Meridian Bioscience’s corporate spelling team from the Scripps Spelling Bee for Literacy, the Literacy Network of Greater Cincinnati’s annual fundraiser. More than $22,000 was raised for local literacy programs. Toyota placed third, eliminated after misspelling “amblyopia.” To see the winners and other teams, see page 115 in Cincy Scene. Visit www.lngc.org to find out how to become a tutor.

Office CravingsOffice game rooms and covered parking are nice, but they’re not on the wish lists of managers these days. Given the chance to spend their company’s design budget, managers would focus on security, convenient meeting spaces, food service and exercise and daycare facilities. That’s according to California-based research firm MarketTools, which recently surveyed 630 managers at large U.S.-based companies on behalf of Cincinnati’s Hixson Architecture Engineering Interiors.

The meeting space answer is easy to figure: 51 percent of respondents said that half or more of their work is now done in teams, a jump from 34 percent who said the same in a similar survey in 1999. Back then, only half of the managers’ organizations had space dedication to project work, while today it’s 66 percent.

The trend toward open offices with such areas has a price, though: Managers are craving some privacy. Respondents claimed that unscheduled visits (55 percent), background sounds (43 percent) and office traffic (37 percent) all hinder productivity in the workplace when privacy is required. And that could be a lot of lost productivity considering how much time is spent in the office. “The average respondent spends 76 percent of the work week in or around the office,” says Bruce Mirrielees, Hixson senior vice president and project manager. “The environment, therefore, needs to offer more than just a place to hang the proverbial hat.”

(The survey, which studies how trends and perceptions affect performance, has a 3 percent margin of error.)

— Melissa HallerQuoteLuccioni