That driver in the next lane that’s staring at their smartphone instead of the road may not be just reading a text message anymore.

There’s a real possibility that driver is reading and sending an email, surfing the Internet, checking Facebook or other social media, snapping a photo of themself, or even video chatting, according to a recent poll.

Wait, one in 10 people are video chatting while driving?

That statistic shocked Holly Hollingsworth, senior public relations manager of AT&T Ohio. “I saw that part and I thought, ‘Dear Lord!’” she says. AT&T commissioned the study by Braun Research that polled more than 2,000 people in the U.S. between the ages 16-65 who use their smartphone and drive at least once a day.

That’s part of the reason that AT&T expanded its It Can Wait campaign to include avoiding all activities associated with a smartphone. “It started out specifically focused on texting while driving and sort of the tagline of the It Can Wait campaign was no text is worth a life,” Hollingsworth says. “Now we’ve broadened it out to [all] smartphone behaviors and what we’re telling you is that it can wait when you’re driving.”

Not that AT&T doesn’t appreciate its customers using its technology, she says. “We love that you’re using our technology, that’s great,” Hollingsworth says. “And we understand that lots of folks want to communicate all the time, but when you’re driving is not the time.”

When you’re not driving and you want to stay in touch AT&T has continued to make investments in its wired and wireless networks to help customers do just that, including spending more than $110 million in the greater Cincinnati area during the three-year period from 2013-2015, she says.

During that time the company added new cell sites, increased capacity and speeds to existing sites, and expanded the band of radio frequencies used on many of its cell towers, Hollingsworth says. Those investments mean enhanced reliability, coverage, speed and overall performance for residents and businesses, she says.

The continual investment in its networks is important to give people what they want—which today means making sure customers have a connection and access to video entertainment, Hollingsworth says. “It’s a matter of helping folks be connected … and accessing video entertainment opportunities no matter where they are and on any screen they want,” she says.

And customers will have plenty of video entertainment choices now that AT&T completed its $48.5 billion purchase of DirectTV last year, making AT&T the world’s largest provider of pay TV with customers in the U.S. and 11 Latin America countries.

Hollingsworth says AT&T is completing its process to enable customers to access and stream DirecTV, using either a wired or wireless network, to any computer or mobile device screen.

“It’s all about accessing entertainment and connectivity wherever you want to,” she says. People want to be connected everywhere and want to view video wherever they are, Hollingsworth says. “It’s not tied to a TV screen anymore.”