Wouldn't it be terrific to instantly fill vacant storefronts with thriving retail? A business association in College Hill is doing just that.


As part of a "fantasy business" public art project titled "Discover the Avenue," the College Hill Business Association is commissioning storefront murals that depict the kind of businesses residents say they want to see in the neighborhood. The first, a fantasy ice cream shop painted by artist Katie St. Clair, is now on display at 5838 Hamilton Ave.


"This project's purpose is to bring attention to our business district, to fill our vacant storefronts, and to tell would-be investors that College Hill is the place to 'open shop,'" explains Phyllis Schoenberger, secretary of the association, which kicked off the project with a street party featuring free ice cream handed out from a vintage UDF truck.