The new CEO of Powernet in Symmes Township is no stranger to the business.

In fact, she practically grew up in it.

Allison Stevens, who last year succeeded her father, Bernie Stevens, the company’s founder, has been involved in the telecommunications business since she was in college.

“I started working part-time and helping out. It just sort of started happening,” she says. “I started learning the business. I kind of worked my way up in various departments of the organization. I’ve been everything from customer service, then business applications group and operations.”

She’s also put her stamp on the business: moving to new headquarters in Symmes Township, adopting a new branding strategy with a shorter name (just Powernet instead of the Powernet Global Communications) and introducing new products.

The privately held company that employs just over 100 sold its three-story office in Fairfield last year. The new headquarters in the Governors Hill office complex is mainly on two floors, allowing closer collaboration, she says.

“We like it here, and we got to plan the space for our needs.”

With the shorter name, the company has introduced new branding with a focus on helping businesses connect.

“We knew who we were internally, but we weren’t doing a good job of communicating it,” she says. The company is focusing on offering businesses total communications solutions, rather than just individual products, that allow them to connect within the office and around the world through service and innovative solutions, she says.

For example, Powernet offers an array of wireless business solutions. One is Ruckus, a low-cost, wireless system that requires fewer access points to cover the same physical area.

Powernet also sells telecommunications systems that allow businesses to communicate seamlessly through desktops, tablets and cell phones. “There’s some interesting technology being developed that allows the call to be switched from the cell network to Wi-Fi networks, which would allow us to terminate traffic. That would allow us to be competitive [with wireless carriers],” she says. “We’re always trying to get into that space because we know that’s where the technology is going.”

One thing that hasn’t changed is Powernet’s commitment to community involvement.

“My dad started the business on principles that include giving back to the community and we’re continuing that,” says Stevens.

In 2012, Bernie Stevens started a pay-it forward program making technology available to organizations in need. Renamed Gift1, Powernet today donates tablets to organizations such as Ronald McDonald House and the Butterfly Foundation when customers make a purchase. Powernet is also working with Cincinnati’s Oyler School to make tablet technology more available to students who can’t afford it.