Face it: business can be boring, business presentations especially. But turn over your next trade show or product launch to Iacono Productions, and you may never consider using slide shows and pie charts ever again.

Iacono Productions specializes in business theater. If the term sounds contradictory, it isn't. At Iacono, where many employees are artists in disciplines ranging from theater to graphic design, their hard work culminates in scripts, video presentations and Broadway-caliber sets, all aimed at branding and driving sales.

Founder and President Mike Iacono says the business came about as a hybrid between video production and photography services. "Now we have the biggest toolbox in the area," he reports.

His company can provide a business with videos or animation, Web sites, speeches, booking talent, or audio engineering, to name just a few tools in that toolbox. Iacono likes to keep projects in-house. "Comprehensive services are one of our extreme strengths," he says.

Located on Central Avenue downtown with 45 full-time employees, Iacono Productions pits the imaginations of its staff against others from across the country. Their clients are not just local but national. "We're representing Cincinnati," Iacono says proudly.

Their office has four floors, including a basement with a large workshop and upper floors full of rooms with computers and editing equipment. Their kitchen is easily transformed into a conference space to hold informal meetings with clients. On the third floor sits a photography studio.

Motion designer Fiona Smiley says keeping the projects in-house allows her colleagues to see ideas go from inception to the stage. "I don't think we've ever had a bad review," she notes. After they complete a show for a client, the Iacono staff stays in touch to see how their customer's business has improved as a result.

"We're your assistant for the next six months," Joan Kaup, vice president of business development, says about taking on new projects. "We do the work and then bring it to the client for approval. We guide them in the correct steps."

Iacono points out that his company doesn't follow boring, arbitrary rules for business meetings. Instead, they take the experience beyond the podium. When The Longaberger Co. wanted to have a tree on stage at their trade show, Iacono brought in employees who had experience with theatrical set construction. They came up with a sapling that grew on stage. And grew. Soon, limbs and branches folded out from a massive tree, complete with leaves dropping from the ceiling to provide shade.

"Everyone [here] is good at what they do," boasts Paul Strabley, who says he can best be described as a producer. Both he and Mike Iacono note how fellow employees perform completely different jobs from project to project. They might produce one day, write scripts the next and edit video the day after that. Iacono and company like that, because it keeps people fresh.

"There's always something new," Strabley says.